ככל שהמספר גבוה יותר, כך למילה יש פוטנציאל לייצר יותר כניסות לאתר כאשר מקדמים אותה.
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כל מילה מקבלת מספר (או טווח מספרים); זהו מספר החיפושים הממוצע שבוצע כל חודש בשנה האחרונה עבור מילה זו.
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